My uncle runs a small family practice, and he’s been struggling to attract new patients even though the service is great. I’ve been looking around for marketing advice but most of what I find is super generic. Do you happen to know a good healthcare marketing blog that explains strategies in a way that’s actually useful for small practices like his?
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Ugh, it’s tough seeing a great practice like your uncle’s struggle to get noticed! My aunt had a similar issue with her small therapy clinic—awesome care, but barely any new patients. She was posting random flyers until a friend suggested focusing on online content like blogs about stress relief. That shift brought in locals searching for help! I found this super useful blog for small practices: content marketing in healthcare . It breaks down creating targeted content, using videos, and tracking results in a way that’s practical and not generic. Definitely check it out for your uncle’s practice!